Article Marketing: SEO Content With Google Penguin in Mind

Article marketing is one way to use SEO content to promote your website or blog – but you must keep the Google Penguin update to its ranking algorithm in mind. There is little point in writing fabulous content on your website or informative articles unless you get your linking strategy right.

The Google Penguin update has changed the way you must approach the service you are offering to Google users – those using the search engine to find useful information. We shall first discuss how Google perceives its function as Buy Google Reviews a search engine, and then how you can meet that perception with your article marketing strategy.

Google Penguin Update: It’s Purpose

The purpose of the Google Penguin update, to paraphrase Google’s webspam guru, Matt Cutts, is to extend the focus of Google’s Panda update with respect to false or misleading linking structures. While Panda focused on backlinks in terms of their source, Penguin tends to address the problem of keyword spamming and misrepresentation of web page content.

Keywords should not be repeated excessively, anchor text should be carefully selected and excessive use of the same landing pages will be punished. Each of these elements should be chosen to provide the Google user with the best possible search experience.

Article Marketing and Google Author Rank (Authorship)

Many people who should know better have declared article marketing to be dead because of this. Article directories will be regarded as content farms, and links from them would be ignored. This is nonsense, and article marketing is alive and kicking. However, it is important to make sure you author your articles correctly.

Google author rank is designed to assign high ranking to those individuals generally associated with good, well written content. It is beyond the scope of this article to explain Google’s ‘authorship’ and ‘author ranking’ concepts in their entirety. Check out your Google Webmasters Tools pages for more information on this – and also your Google+ page.

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