How to build momentum in the marketing of SaaS?

If you’re offering a SaaS (Software as a Service) and you’re having difficulty with marketing you can follow these tips to help you promote your service and begin making money through it:

1. You must provide a basic account FREE in order to draw customers to sign up. Once they’ve tried the service and found an appreciation, they are more apt to upgrade to paid versions.

2. You must have at least 2 levels of DORA DevOps metrics upgrade. It is not common for people to upgrade to the highest level , and psychologists advise that 1 level below the top’ is the most popular alternative.

3. Find an open spot in your area of expertise and make sure you rule it. Is your product the easiest to use, the fastest, or safest? You must find out the distinctive feature that makes it stand out that differentiates it. Talk about it.

4. Create a blog and make regular posts. Here are some ideas in case you aren’t sure the topics to write about: the reason you chose to create the service, who are your top people who use it (not names, but the type or segment) and how many have already signed up and what tools you used in development and why you in beta? Or what made you decide to get out of beta? Which publications or blogs have mentioned you and your services (thank you to these publications or blogs)? Discuss your team’s expertise in the field. Are you a CA/CPA? There are many topics to write about.

5. Links to blogs from their account home page. It is essential to keep up a regular dialog with your existing customers , and not send out emails every so often.

6. Create a feedback page on every account’s home page. You can ask them their thoughts regarding their most favored or used features. Also , ask them about their pet peeves and work out how to eliminate them. You’ll be surprised see the results. The features you’ve promoted heavily might just not matter the most factor for them.

7. Make sure you do some the basics SEO of your site. It is essential for them to find you before they are able to sign up.

8. Use HTML0 to run low-cost promotions. Advertise in magazines for industry. Also put ads on the industry blogs.

9. Run some highly targeted ad campaigns for AdWords or Facebook. This will cost you money but generate a quick number of sign-ups. It can also help you discern a compelling marketing message If you do A/B tests on your web page’s content.

10. There is no free marketing. Even SEO. It’s basically trading the time you spend and your money.

11. You need to aggressively market even the free services. There is no longer the time when you could say “Build the foundation and then they’ll follow”.

12. Locate some influential advocates who will talk about your software on their blog, website or forums.

13. Run an affiliate program. Affiliates are a great way to advertise your business and they need to be paid when the sale is completed. Give them plenty of promotional material.

14. Create presentations to various chambers of commerce or Internet users’ groups (NeN, TiE, Nasscom chapters) on the benefits offered by your services. Don’t make it pitchy with a short description at the end.

This will help you start and build momentum in the marketing of your SaaS. Best wishes

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