For a successful construction of a solid web page, a blue print (website organization map) is required before a new design or optimization starts. This ensures the necessary pages and components are included , and will give offer you clear guidelines to develop the website from. This planning stage helps spare the need for unnecessary redesigns or additional programming tasks. Think of a map for a website’s function as a blueprint for building an entire house. You will need to identify what rooms of the house are required to be built. A map of your website could be as easy as a mail a check online document that includes a list of the webpages in the order that they will appear in the navigation system on your website. The following example demonstrates the same.

1) Website Navigation

A) Main Navigation

Home Page


About the company

“Company” Team

Jobs at “Company”



In the Media

Press Releases

“Company” Events

Case Studies


“Company” Blog

Latest Articles


b) Footer Navigation

Terms & Conditions

Privacy Policy


We invite you to advertise with us

If you’re creating your own website, designing for an organization or managing a web designer it is a crucial online marketing step as it will ensure that the website is built with all the important pages and in one order. Planning ahead can save a lot of unnecessary work when the strategy is first followed by the execution second formula is followed. In your planning process, you will want to include pages for navigational main along with sub navigation and footer navigation hyperlinks. For example, logins for the client admin area or eCommerce are known as utilities, and must be noted.

2) Website Components

Once you have identified the rooms you’d like to create in your house (the pages of your website) you must also start thinking about the web components as the ones that need to be integrated inside your wire-frame. Think of the web components as the items you’d wish to find in the main space of your home. Are you planning to incorporate social media marketing widgets such as Twitter, Facebook, YouTube or LinkedIn which users can click to? Is building your email newsletter a priority? If so, you may need a sign-up form for your site. Things like “Request FREE quote”, PDF downloads for free, trial buttons, social Media profiles, Awards and achievements, prestigious clients, etc., make excellent components for the home page on your website. It is not necessary to create the components of your website exactly like you see here It’s enough to clearly document what components you’d like to add to the site which might get missed in the design process.

3) Website Wireframe

Your website’s home page and other crucial pages of your website may be built through a wireframe so that the important pages are easily visible and specific actions are supported by web-site visitors. Think of your website as online marketing’s nucleus. You can make use of the opportunity or miss it. Site visitors should be guided through your website before they reach it. Before the web designing work starts, a wireframe makes sure that the arrangement of pages, navigation order and website components all need to be in position. The wireframe for a website is usually drawn in black and gray to keep the focus on mapping out where things should be on a web page before customers or users start discussing things such as color. The aim of wireframes is to demonstrate where the elements that comprise navigation like”the “main navigation”, “footer navigation”, “social media buttons”, “email news letter block”, etc This is the purpose of a wireframe to establish the structure of the website against colors, text or fonts. This step is to ensure that the main focus is on obtaining approval for layout before color and copy might be picked. If you have ever purchased an online theme or template you’ve probably noticed the default “Lorem ipsum” text instead of the actual text that is used during the wireframing process . This is to indicate where the text will go even if the content isn’t yet ready for the website. Wireframes are designed with graphic tools . Often, they are simply sketched out on paper. Wireframes can also be designed with or without the graphic tools. Just approach the step which works best for you.

4) Elements of a Website

There isn’t a “one site fits all” solution. As tempting as it may be to begin designing websites or even rearranging things, the planning time spent can help avoid a number of repairs and “oops i forgot this” reactions later on. Think of a well-performing website not so much as a website, but as a “web solution”. The primary elements essential for successful websites are:

a) Clear Website Architecture

How will the photos follow the same way as we did in the wireframing procedure? What are you looking for your photos to be placed? Headlines? Text? Certain segments? Call to actions? Social media widgets?

b) Smart Navigation

The term “smart navigation” sounds very easy, but having a clear outline of the sequence of pages such as “home”, “about us”, “services”, “contact us”, etc should be planned because that makes your website effective.

c) Call to Take Components

Don’t forget about those call-to-action elements such as an “free trial button” or other simple words like “know more” which link to other pages of your site. As well, elements like the ability to sign up for emails if you would like to boost the number of people who sign up for your newsletter, should be considered as part of the successful steps.

(d) Know Your Target Market

A well-performing website is one that serves its intended market and is focused on offering excellent customer service for its customers. It is an indirect means of selling. Don’t expect a website to be a sales machine from the first look. It’s the way in which all our marketing efforts work together, serving by supporting, selling and serving that will equal marketing success. A well-planned and optimized website can help you with your overall online marketing strategies.

5) Homepage Best Practices

To unlock the door to turn your website into a website solution, begin with the homepage. The homepage acts as the front door to a house. It must make visitors feel that they are exactly the place they are supposed to be and help them get to the place you want them to take them. Everyone wants visitors to our sites. But, we need to take them “through” the site. This is what happens when we create an effective home page.

The process of planning a website is much simpler when you begin with a site map that transforms into wireframe. Then, it’s time to move on to the actual design process. Don’t forget to include your call to action as well as other marketing elements on the home page.

Your homepage’s messages must clearly communicate: who you are as well as what you do and the people you serve. The way to communicate this is by a logo, bullet points, clear website text, pictures or even videos.

6) Website Privacy Policy

A final aspect to integrate into your website’s planning process is the website’s “Privacy Policy”. Although it’s not the same as designing a website, privacy policies are an “online marketing must.” A solid privacy policy covers how you use personally identifiable data, what you do or do not do with the emails you gather, it discloses if you use any tracking technology like Web Analytics, and have any kind of cookie on your site. The privacy policy will also tell you if you sell or rent contact information collected on your website

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